VR: “A Digital-First Business Strategy for the New Normal” with EX Squared

Thursday, May 21, 2020
11:30 AM - 12:30 PM
Zoom Online Platform

The pandemic has your customers either sheltering at home or carefully evaluating their human interactions. What does this mean for your business model and processes?

Join EX Squared as we talk about the innovative case studies and best practices that different companies are using as they reevaluate their customer interactions and shift to more digital-first strategies.

EX Squared's talented, agile teams use an iterative software development practice to deliver mission-critical applications that are creative, robust and secure. 

Special thanks to our speakers:

Mike Peloquin began his career as an entrepreneur buying a small construction firm at the age of 18. Since 1990 Mike’s career moved into high-tech where he’s been ever since. 

Mike brings an extensive 25 year background in executive management, leading US and Global sales organizations at high growth, venture-backed and publicly traded technology companies.

He’s held executive management positions at Pervasive Software, Gupta Technologies, CallMiner, Movero, NitroMobile and Charity Dynamics. His background spans SAAS, MAAS, Database, Software Design, Services, IOT and Mobile Apps. 

He’s led US and global sales organizations totaling over $160 million in cumulative revenue over his career to date. 

For the past two years he has lead business development at EX Squared, an enterprise innovation and technology company.

Michael Crider has been consulting with large and small companies around their strategy and marketing for over two decades. He has helped Fortune 100 companies launch ecommerce and other software products and platforms and has helped small companies find their voice, niche and customers.

Michael is currently leading marketing for EX Squared, an enterprise innovation and technology company based in  Austin, Texas.  Prior to that Michael lead marketing for Apogee Results, a content marketing company, and Adlucent, a marketing agency focused on paid search for online retailers. 

Michael has a BA from the University of Texas in Austin and an MBA from George Mason University in Fairfax, VA. He has been a board member at two chapters of the American Marketing Association, and is a past president of the Austin Interactive Marketing Association. Michael currently serves on the SXSW Board of Advisors and the Executive Board of the Texas Freelance Association.


Our community members are eager to share their expertise, current services, product launches, etc. but are looking for the right vehicle to share their message. In response to our community’s need, ATC introduces Virtual Roundtables, hosted online as a healthy and responsible alternative to our in-person Roundtable breakfasts.

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