Why CEOs, Sales, & Marketing Need to be Spending 25% More Time on LinkedIn

Thursday, August 27, 2020
11:15 AM - 12:30 PM
ZOOM

Thank you for your registration. This event will feature a previously recorded event with Jake Dunlap, and guests Jackie Hermes and Preksha Kaparwan, on the subject of leveraging LinkedIn for maximum ROI and growth opportunities as a CEO or Sales and Marketing leader. In this case, because Jake will not be answering live questions from the audience, we are pleased to offer a free 20-minute one-on-one session with him on the same subject to event registrants. If you would like to schedule a call with Jake after the event, please email jessica@austintechnologycouncil.org for an introduction.

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LinkedIn strategy and content has become a mission-critical component of success in business today. Specifically for the B2B space. More CEOs need to start leading the way, and Sales and Marketing need to start focusing their content energy more on LinkedIn.

The untapped potential of the Linkedin platform, its ability to provide relevant content to the right people, and its direct tie to pipeline is something many businesses can’t afford to keep ignoring.

If you’re unsure of the revenue potential and what you should be doing? Join Jake as he covers:

  • Why LinkedIn is the most critical platform for B2B businesses
  • Why CEOs, Sales, & Marketing need to create and share original content on LinkedIn vs other channels
  • Building your personal brand vs your company brand -- and why you need to do both

Thank you for your interest and support. We're looking forward to seeing you on the 27th!

Agenda:

11:15 AM - Networking

11:30 PM - Presentation

12:30 PM - Q&A

Special thanks to our speakers:

Jake Dunlap is the founder and CEO of Skaled Consulting and a recognized Sales Leader and B2B Sales and Marketing Thought Leader. Jake and the Skaled Team help executives around the world accelerate and scale business growth with data-backed sales solutions and a sustainable customer framework.

Along with the list of enterprise clients Skaled has amassed in a few short years (read: The New York Jets, LinkedIn, Insightly, ADP, Microsoft), the majority of Skaled clients are Startups and Mid-Level businesses looking for accelerated growth with a scalable and sustainable path forward. 

In these uncertain times, Jake has naturally positioned himself and Skaled as an Expert in adaptability. Jake spends most days leading Executives and Teams through modern demand gen sequences and into the future of sales and marketing. 

Before building Skaled, Jake held the roles of VP of Sales at Nowait (acquired by Yelp), Head of Sales + Customer Success at Chartbeat, and VP of Sales at Glassdoor (acquired by Recruit Holdings for $1.2 billion dollars in 2018).

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